Why American Homes Got Wall-to-Wall Carpet: A Wartime Shortage and a Very Aggressive Marketing Campaign
Wall-to-wall carpet feels like it's always been part of the American home — a soft, warm fixture of suburban living rooms and family dens. But before World War II, almost nobody had it. What changed wasn't taste or technology. It was a lumber shortage, a housing crisis, and one of the most effective postwar marketing campaigns in American history.